
Hi there! My name is Fernanda.
I'm a UX/UI Designer based in San Luis Potosí, México. I love turning complexity into simple meaningful digital experiences.
I believe that great design is always centered around the user, and to create great design the right framework is key. Understanding the user needs and challenges is the most important step to create a meaningful user experience.
I originally graduated with a Marketing and Communications Bachelor's Degree from Tecnológico de Monterrey, and overtime, I discovered that what truly excites me is solving problems that make people’s lives easier — but beautifully.
I transitioned into UX through the Google UX Design Certification, where I built strong foundations in user research, accessibility, wireframing, prototyping and usability testing. But the real magic started when I joined Softii, a SaaS POS platform, where I worked as a UX/UI Designer. There, I designed and improved key product flows based on user feedback, collaborated closely with developers, and learned how to design at scale within a design system.
I love mixing structure with creativity, digging into what users need, and designing experiences that feel intuitive and thoughtful. Currently, I’m open to new opportunities and collaborations — always with the goal of designing better experiences, one pixel at a time.
💻 Applications
Figma
Adobe Illustrator
Adobe Photoshop
🛠️
Skills
UX Design
UI Design
Wireframing
Prototyping
User Research
User Flows
Responsive Design
🧭
Design Method
Design Thinking