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Hi there! My name is Fernanda.

I'm a UX/UI Designer based in San Luis Potosí, México. I love turning complexity into simple meaningful digital experiences.

 

I believe that great design is always centered around the user, and to create great design the right framework is key. Understanding the user needs and challenges is the most important step to create a meaningful user experience.

​I originally graduated with a Marketing and Communications Bachelor's Degree from Tecnológico de Monterrey, and overtime, I discovered that what truly excites me is solving problems that make people’s lives easier — but beautifully.

 

I transitioned into UX through the Google UX Design Certification, where I built strong foundations in user research, accessibility, wireframing, prototyping and usability testing. But the real magic started when I joined Softii, a SaaS POS platform, where I worked as a UX/UI Designer. There, I designed and improved key product flows based on user feedback, collaborated closely with developers, and learned how to design at scale within a design system.

 

I love mixing structure with creativity, digging into what users need, and designing experiences that feel intuitive and thoughtful. Currently, I’m open to new opportunities and collaborations — always with the goal of designing better experiences, one pixel at a time.

💻 Applications

Figma

Adobe Illustrator

Adobe Photoshop

🛠️
Skills

UX Design

UI Design

Wireframing

Prototyping

User Research

User Flows

Responsive Design

🧭
Design Method

Design Thinking

Let's get in touch!

I would love to hear from you.​
Made with 🩷

© 2025 by Fernanda Cansino

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